Rachel Rachel Roy for Macy's

Rachel Roy putting the finishing touches on her new shop at Macy's Herald Square. Via rachel_roy's Twitter.

This past week Rachel Roy launched her new diffusion collection Rachel Rachel Roy, which is exclusive to Macy's Department Stores. I took a peak at the new shop featured on the 2nd floor of Herald Square hanging next to some of my all time favorites, Plenty by Tracy Reese, French Connection and Moschino Cheap & Chic just to name a few. I have to admit I wasn't aware that Rachel Roy had a new more affordable line coming up, but I sure was pleased to find out. I absolutely adore her designs and after browsing through the new shop at Macy's Herald Square in NYC I found quit a few pieces that I loved equally as much but at a fraction of the price. Below are a few pics of the shop at Herald Square that I took on my iphone. There were a lot of little details in the shop that I loved, for one the table top books featured on the shelves. I also LOVE the vintage mannequins as well as the hanging installation on the right side of the shop. The engraved wooden hangers also add a nice touch. As for the clothes, there was a fabulous black borrowed blazer that I must go back and purchase (it was only $149) as well as a black jumpsuit. Overall, very well done!








Click here to find out more about Rachel Roy or here to follow her on twitter. Oh and did I mention, I'm on twitter as well... (although I'm not the greatest at twitting) you can click here to follow me.

Here is also a pic from the Rachel Rachel Roy Fall 2009 Lookbook. To see the entire thing visit her facebook page by clicking here and become a fan.

xoxo,
Fallon